Lily-Rose Depp is the youngest Chanel brand ambassador to front global campaigns for the French house, and she serves as the most visible way to reach out to Gen-Z consumers.
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According to the statement the company released, Lily-Rose Depp was chosen to be the face of Chanel because ‘She embodies her generation and its values of freedom and boldness to perfection, bringing to the iconic fragrance of the House her youthful freshness and beauty.”
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She was cast in her first Chanel campaign, fronting the brand’s pearl eyewear collection, in September 2015, when she was only 16 years old. The following year, she was named the face of Chanel’s new millennial-targeted fragrance Chanel No. 5 L’Eau.
Chanel’s fragrance business saw a 30 per cent increase in sales over three months thanks to the scent. She most starred alongside Cara Delevingne in Chanel’s Rouge Coco Gloss campaign and the fashion house’s Autumn/Winter 2017 campaign.
Lily-Rose is the daughter of actor Johnny Depp and singer-actor Vanessa Paradis.
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