Why is Kobe so famous in China?

Kobe Bean Bryant was an American professional basketball player. A shooting guard, he spent his entire 20-year career with the Los Angeles Lakers in the National Basketball Association.

Why is Kobe so famous in China?

China is the NBA’s biggest market; it is the most followed sports league in the country. The NBA has had a long history and a large impact in China. Furthermore, Bryant was well known in China due to his Nike sponsorship and campaigns. After all, China is Nike’s second-largest market in the world.

Bryant’s death has hit hard among his Chinese fans, both in L.A. and across the Pacific. Kobe was renowned in China for his determination, underscored by a popular anecdote.

“Kobe might never know that he inspired a little boy living in a remote area surrounded by mountains to pursue his dream,” Wang said. “He is my reason for coming to the U.S., to Los Angeles.”