Why is Apple Vision Pro so expensive?

Apple Vision Pro is a new product from Apple that promises to revolutionize the way we interact with digital content. It is a pair of glasses that can project apps, entertainment, photos, videos, and more into your space, creating an immersive and spatial experience.

The Apple Vision Pro is more expensive than comparable headsets like Meta’s Quest 3 and Quest Pro. The Vision Pro is technically far more advanced than anything else on the market, with an M2 and a new R1 chip inside, a dozen cameras, and a bunch of sensors.

Apple Vision Pro is designed with premium materials, such as three-dimensionally formed laminated glass, custom aluminum alloy frame, and Light Seal, to ensure comfort and durability.

The price of the Vision Pro is high for a reason. The Vision Pro is not meant for the masses, but rather for developers and perhaps a handful of enthusiasts to play with.

Apple probably doesn’t want the Vision Pro to be in too many hands until the numerous new experiences it offers are significantly refined.