Joy Rosen was the co-founder and co-CEO of Portfolio Entertainment of Toronto. She along with Lisa Olfman, founded Portfolio Entertainment in 1991, launching it from a spare bedroom with a borrowed typewriter, a boatload of dreams, and unwavering determination.
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She died after a long battle with an undisclosed illness at age 65. Her death occurred on June 8, 2023.

Rosen was in charge of leading the company’s global distribution division, developing enduring relationships with international broadcasters, and content developers. The founders were both awarded the 2015 WIFT-T Crystal Award for Outstanding Achievement in Business, as well as the Rotman Canadian Woman Entrepreneur of the Year Award. They were named among the Top 100 Female Business Owners and Animation Magazine by Profit Magazine.
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“Joy was my partner, my best friend, my sister-in-arms. Words can’t describe what a huge loss this is to her family, her friends, and to those in the business community who knew her. We will miss her tremendous heart, her wicked sense of humor, and her buoyant optimism. A piece of us died today, but we will forever honor her legacy,” Olfman shared in a heartfelt tribute.


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