What Comment Did Ulta Make About Kate Spade?

Retailer Ulta Beauty had emailed customers, saying “Come hang with Kate Spade” as part of a promotion for the luxury brand, whose eponymous co-founder hanged herself.

This led to a significant backlash online after the “insensitive” email promoting its Kate Spade perfume, alluding to the designer’s suicide.

The cosmetic company however withdrew the advertisement and apologized for its poor choice of wordS and even poorer timing, as May is acknowledged as Mental Health Awareness Month.

“In an email we recently sent featuring the kate spade new york brand of fragrances, a very insensitive choice of words was used and for that we are very sorry.

“We have the utmost respect for the kate spade brand and the joy it brings to the beauty and fashion industries. At Ulta Beauty, our teams are human, and this was truly an error with no intent to do harm”, the company said in its apology e-mail.

Fashion designer, Kate Spade, was found dead by her housekeeper in her New York apartment in 2018. Her sister said a long struggle with bipolar disorder may have led to her taking her own life.