The nation of Turkey has successfully rebranded and has announced its official name change from “Turkey” to “Türkiye”.
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The rebranding campaign which began in Dry 2021, came to an end with the approval of the United Nations on Wednesday.
“The process we started under the leadership of our President Recep Tayyip Erdogan in order to increase our country’s brand value is to be finalized,” the UN Secretary-General António Guterres, Cavusoglu had announced via a tweet.
“I would like to inform you that, in line with the Presidential Circular … dated December 2, 2021, on the use of the word ‘Türkiye’ in foreign languages and the subsequent branding strategy, the Government of the Republic of Turkiye, henceforth will start using ‘Türkiye’ to replace the words such as ‘Turkey,’ ‘Turkei’ and ‘Turquie’ that have been used in the past to refer to the ‘Republic of Turkiye”, he added.
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Reason Turkey Changed Its Name
The name change is culturally-motivated and a way for the country to distinguish itself from the North American bird, Meleagris, eaten on Thanksgiving.
In time past, the country was considered as similar to the guinea fowl, which were imported via the Ottoman Empire.
The name change is also a strategy to strengthen the country’s brand, put an end to the confusion with the North American bird, and end its derogatory English meanings.
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