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Rob Walton Buys Broncos: How Much Did Rob Walton Buy Broncos For?

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The Broncos announced on Tuesday, June 7 night that they had reached an agreement to sell the team to the Walton-Penner family. The buying group is led by Walmart’s heir Rob Walton, who will take control of the team alongside his daughter Carrie Walton Penner and son-in-law Greg Penner.

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The Walton-Penner family will buy the franchise from the Pat Bowlen Trust in a deal that will need to be approved by the NFL’s finance committee and league ownership before it can be consummated, although both of those things should be formalities at this point.

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Rob Walton, chairman of Wal-Mart Stores Inc. and son of founder Sam Walton/ Photographer: Beth Hall/Bloomberg via Getty Images

According to 9News in Denver, the final purchase price for the Broncos is projected to be $4.65 billion, which would break the record for the highest money ever spent on a sports club in the United States.

The $4.65 billion price tag will also more than double the price of the most expensive NFL franchise ever sold, which occurred in 2018 when David Tepper paid $2.275 billion for the Carolina Panthers.

Once the deal is completed, Walton will not only be the NFL’s richest owner, but he will also have a larger net worth than the league’s next six richest owners combined.


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