NFL star Jeremiah Owusu-Koramoah has revealed how artificial intelligence (AI) and financial technology (Fintech) are transforming sports preparation and fan engagement.
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He mentioned this during a discussion at the 3i Africa Summit, which took place from May 13 to May 15, 2024, in Accra.
The Cleveland Browns linebacker explained how advanced data analytics and wearable technology are transforming athletic performance and enhancing fan engagement.
“Data analytics is very huge, whether it’s from performance, fan engagement, or the wearable technology that we have on,” Owusu-Koramoah explained.
He detailed how wearable tech helps him optimize his training and recovery. “There may be days where I go to sleep with wearable technology on just to be able to know what my sleep numbers are, how many hours I was in the room, how I can do better, what I need to eat before I go to bed, and how I can improve my velocity during runs.”
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He highlighted the Cleveland Browns’ recent initiative to secure marketing rights in Nigeria, which enables them to stream games and sell merchandise. “They’re employing various techniques, including blockchain, to make information very accessible and innovative,” he added.
Talking about the intersection of sports and technology, Owusu-Koramoah highlighted the increasing impact of eSports and video games.
“You don’t know how beneficial those things can be until you see the techniques and information they provide about how to work the sport, whether it’s FIFA, boxing, or NBA,” he stated.
The NFL star also discussed the broader implications of technology in sports, particularly concerning health metrics.
“Fintech has revolutionized how we track our metrics, whether it’s nutrition, stress levels, or blood pressure,” he said. “When we tap into what these things mean for development, recruiting, and talent finding, they can yield great fruit.”
The summit, a pioneering event in Ghana, united leaders, policymakers, and innovators from across Africa and beyond to outline the continent’s digital future.


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