Is Regal switching to Pepsi? Did Regal used to have Coke?

“You are everything I never knew I always wanted,” Regal tweeted to Pepsi.

The theater chain will begin carrying Pepsi products in its theaters starting this spring.

In addition to Pepsi, Regal’s theaters will carry other PepsiCo products, including Mountain Dew, Lifewater, Bubly sparkling water, Pure Leaf, and AMP Game Fuel.

“Pepsi is a brand that understands the powerful connectivity of entertainment and shares our passion for creating moments of pure enjoyment for our fans,” said John Curry, Regal’s senior vice president of food service, in a statement.

Pepsi was once the drink of choice for Regal Cinemas before the company switched to Coca-Cola in 2002. Coke provides beverages for nearly every major theater chain, including AMC Theatres and Cinemark.

To celebrate the reignited partnership with Pepsi, Regal said it will be offering exclusive limited-time product offers and entertainment sneak peeks but didn’t provide any details.

Regal’s parent company already has a relationship with the soft drink provider. Cineworld, which acquired Regal in 2017, serves Pepsi at its U.K. locations. It may signal that Pepsi is looking for more opportunities to shoulder in on the movie theater business — a business that Coca-Cola has largely controlled.

Is Regal switching to Pepsi? Did Regal use to have Coke?

Pepsi was once the drink of choice for Regal Cinemas before the company switched to Coca-Cola in 2002. Coke provides beverages for nearly every major theater chain, including AMC Theatres and Cinemark.

The movie chain announced it was making the switch from Coca-Cola products to Pepsi by spring 2020 on its Twitter account. Regal carried Pepsi products until it switched to Coke in 2002.

So a partnership was reignited  with Pepsi because it used to before coke came in 2002