Kendrick Lamar and Baby Keem share more than just talent—they’re cousins. Despite the surprise for some fans, this familial tie deepens their musical partnership.
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While Kendrick set the stage, Baby Keem carved his path to success beforehand. Their joint tracks like “Family Ties” and “range brothers” highlight both their distinct sounds and their shared heritage.
Beyond the studio, their bond shapes their artistic paths and public personas, adding richness to their creative endeavors.
As relatives and collaborators, Kendrick Lamar and Baby Keem’s connection resonates in both their music and their shared journey in the spotlight.
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Photo via Rolling Stone
Is Baby Keem signed to Kendrick Lamar?
Baby Keem, despite being cousins and often working with Kendrick Lamar, isn’t signed directly to him. Instead, he’s affiliated with two labels.
The first is pgLang, a creative venture started by Kendrick and Dave Free. pgLang emphasizes artist empowerment and diverse projects, teaming up with Columbia Records for music distribution.
Keem joined pgLang in 2020, benefiting from its unique approach. Additionally, he’s also signed with Columbia Records, a renowned label offering conventional artist support and resources.
This dual partnership, established in 2020, highlights Keem’s strategic move to leverage the strengths of both entities for his musical journey.


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