Elon Musk has warned users on his micro-blogging platform X (formerly Twitter) that they will be penalized for engaging in engagement farming. The billionaire businessman made this known today via his X account.
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He wrote: “Any accounts doing engagement farming will be suspended and traced to source.”Ever since X users started getting paid by the platform for having massive engagements, some users now engage in any unscrupulous means to chase clout and farm engagement, an act that Musk says will soon be penalized.
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Engagement farming is a situation when a user wants to get more engagement on social media platforms. This can be done by participating in multiple Twitter spaces at once, without adding any specific value, but only to pump one’s bag.
The method is used extensively by users to get more followers, likes, comments, and retweets on social media platforms and grow their brand. Engagement farming is a common practice among influencers to join groups, consisting of up-and-coming influencers, to engage with each other’s content reciprocally.
Whenever one member of the group publishes a post, they share it via messaging services like Instagram DMs or Whatsapp, and other members are expected to like and comment on the post in return.
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