In August 2023, Bob’s Red Mill altered their sales approach, no longer vending their products directly through their website.
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This shift aimed to bolster their distribution network, ensuring wider availability in physical stores and via online platforms.
As a result, customers can no longer purchase Bob’s Red Mill goods directly from their site, including phone and mail orders.
However, their products remain accessible through various avenues. Major grocery chains such as Walmart, Target, Kroger, and Whole Foods Market stock their items. Additionally, online retailers like Amazon and Instacart offer their products.
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Photo via Middlebury Coop
To assist consumers in locating their products, Bob’s Red Mill enhanced their website’s store locator tool, allowing users to search by zip code or address.
This change stems from the company’s confidence in their robust distribution network, which already facilitates easy access to their products through existing retail partners.
Moreover, managing an online store, particularly for perishable or bulky items, presents inherent challenges.
For consumers, this alteration means increased options, potentially leading to better deals across various retailers.
However, the shift may also entail sacrificing the convenience of purchasing directly from the source, particularly for unique or hard-to-find items.


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