Colleen Janet Joffa Howe (February 17, 1933 – March 6, 2009) was a sports agent who founded Power Play International and Power Play Publications to manage the business interests of her husband, Hall of Fame hockey player Gordie Howe, as well as those of their sons Marty and Mark. She was married to Gordie for 55 years, until her death.
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Colleen Howe Cause Of Death
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Colleen Howe died Friday at the age of 76 in the family home in Bloomfield Hills, Mich., following a long battle with Pick’s disease.
Howe was diagnosed in 2002 with Pick’s disease, an incurable neurological disease that causes dementia, and died Friday, March 6, 2009, aged 76, in the family home at Bloomfield Hills, Michigan. Her son, Murray, who diverged from the family’s footsteps to become a doctor, helped treat Howe during her ordeal with Pick’s disease.
Howe was one of the founders of the Detroit Junior Red Wings, the first Junior A hockey team in the United States. She served as general manager for three years and formed Power Play International to manage Gordie, Marty, and Mark’s business interests


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