Burkey Belser wife: Who is Donna Greenfield?

Burkey Belser, a graphic designer who invented the omnipresent nutrition data label—a stark rectangle displaying calories, fat, sodium, and other content information—passed away on September 25 at his home in Bethesda, Maryland. He was 76.

His wife Donna Greenfield, with whom he co-founded the Washington, D.C., design firm Greenfield/Belser, claimed that bladder cancer was the reason of his death. When the Nutrition Labeling and Education Act was passed in 1994, Mr. Belser’s bold, light Helvetica-typed nutrition data label was hailed as a victory of public health and graphic design.

Following his success with the black and yellow energy recommendation label for appliances, the Food and Drug Administration selected Mr. Belser to design the nutrition label.

Burkey Belser wife: Who is Donna Greenfield?

He established Burkey Belser, Inc. in 1978, the same year he wed Donna Greenfield, who founded Greenfield/Belser, Inc., a design firm with a professional services focus.
Burkey Belser was a prominent figure in legal branding and advertising. He and his wife Donna Greenfield formed the design company Greenfield/Belser. Early pioneers in this industry, the couple’s design company subsequently merged with Finn Partners, an international design firm.