Burkey Belser, a renowned graphic designer best known for developing the recognizable nutrition data label present on practically every food item in grocery shops, has died at the age of 76.
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When Belser’s label with its bold and elegant Helvetica text was first unveiled in 1994, it was hailed as a victory of both graphic design and public health. The nutritional information on the label was intended to help people make educated decisions about their diet in response to the lack of standardized nutritional information on food goods.
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Belser’s label, with its sharp contrast between light and dark lettering, was created with the consumer in mind. It was compared to the Apple iPod because of its meticulous design and easy usability.
Burkey Belser children: Meet Mikell Belser Rice & James Belser
Along with his wife, he is survived by his two children, James Belser of Aurora, Colorado, and Mikell Belser Rice of Bethesda, Maryland. The FDA changed the nutrition label in 2016, with the most obvious modification being a significant increase in the size of the calorie type.
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