How does Mikayla Nogueira make money?

Mikayla Nogueira’s main earnings come from advertisements and brand collaborations on her social media platforms, especially TikTok.

She is an American social media star and make-up artist, known for posting innovative makeup tutorials on TikTok and Instagram.

Nogueira attended Bryant University, where she graduated with a Bachelor of Arts in communications in 2020. In college, Nogueira was an intern for a radio station.

Before her notability from TikTok, Nogueira started posting beauty and makeup content on the social media app Tumblr as early as 2013. Nogueira experienced success on this platform, but not to the extent she later would on TikTok.

Due to the COVID-19 pandemic, in March 2020, Nogueira started making TikTok videos.

Nogueira first used the platform as a suggestion to her mother, a teacher, as a way to continue educating her students.

As of March 2022, Nogueira has 13 million followers on TikTok, over 2.1 million followers on her makeup Instagram page, and over 397K followers on her personal Instagram account.