Remembering James L. Easton: Archery Visionary and Philanthropic Luminary
In a somber turn of events, the world bids farewell to James L. Easton, an American businessman, archer, and philanthropist, who passed away peacefully in his sleep on December 4, 2023, at the age of 88.
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Birth of a Visionary (July 26, 1935 – December 4, 2023)
Born on July 26, 1935, James L. Easton emerged as a visionary with a keen passion for archery.
Business Mogul
Easton’s impact on the business world was profound.
As the Chairman, CEO, and President of BRG Sports, he played a pivotal role in steering the company to success. His leadership extended beyond corporate boardrooms, leaving an indelible imprint on the industry.
President of World Archery Federation (1989–2005)
A stalwart in the world of archery, James L. Easton served as the President of the World Archery Federation from 1989 to 2005. His tenure was marked by transformative initiatives, including innovations in aluminum manufacturing processes for arrows and sporting goods.
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International Olympic Committee Member (1994)
In 1994, Easton became a member of the International Olympic Committee, solidifying his commitment to the Olympic movement. His influence transcended archery, contributing to the broader landscape of international sports governance.
Innovations in Archery Manufacturing
A pioneer in the field, Easton’s contributions to archery extended beyond administrative roles.
His innovative approaches to aluminum manufacturing processes revolutionized the construction of arrows and sporting goods, elevating the standards of the sport.
Making Archery Spectator-Friendly
James L. Easton’s foresight and dedication to archery innovation were instrumental in making the sport more spectator-friendly. His efforts laid the foundation for the modern success of archery, capturing the interest of audiences worldwide.
Family and Philanthropy
Beyond his professional endeavors, James L. Easton cherished his role as a family man.
He is survived by his wife, Phyllis Easton, and his two children, Greg and Lynn. His commitment to family values echoed in his philanthropic pursuits, contributing to various causes close to his heart.


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