What’s Coachella: What is the purpose of Coachella?

Coachella is an annual music and arts festival held in the Empire Polo Club in Indio, California, in the Coachella Valley in the Colorado Desert. It was co-founded by Paul Tollett and Rick Van Santen in 1999 and is organised by Goldenvoice, a subsidiary of AEG Presents.

The events feature musical artists from many genres of music, including rock, pop, indie, hip hop and electronic dance music, as well as art installations and sculptures. Across the grounds, several stages continuously host live music.

What is the purpose of Coachella?

Coachella showcases popular and established musical artists as well as emerging artists and reunited groups. It is one of the largest, most famous and most profitable music festivals in the United States and the world.

Each Coachella staged from 2013 to 2015 set new records for festival attendance and gross revenues.