Temi Otedola, a renowned Nigerian actress, has been named the new ‘African Digital Brand Ambassador’ for L’Oréal Paris, one of the world’s top cosmetic brands.
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This announcement was made by Issima Oniangue, the General Manager for Makeup in the Sub-Saharan Africa Zone at L’Oréal, in a statement released to the News Agency of Nigeria (NAN) in Lagos on Sunday.
Oniangue praised Otedola’s unique style, confidence, and passion for beauty, stating that these qualities perfectly encapsulate the ethos of empowerment and sophistication that L’Oréal Paris stands for.

Temi Otedola expressed her excitement about this partnership, which she believes marks a new era of glamour and innovation in beauty for the region, as they continue to celebrate and cater to the diverse beauty of African women.
Oniangue further explained that L’Oréal Paris, as the number one beauty brand worldwide, has been empowering women for over 110 years with their state-of-the-art products backed by scientific advances. She emphasized that their partnerships and initiatives are dedicated to promoting equal rights and self-esteem.
She also mentioned the L’Oréal Paris slogan, “Because I’m Worth It”, coined in 1971, stating that it remains relevant today. For many years, it has honoured extraordinary women who volunteer their time to serve their communities.
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Oniangue believes that Otedola’s journey with L’Oréal Paris Makeup will celebrate beauty, empowerment, and communities, and will resonate with audiences across Sub-Saharan Africa and beyond.
This partnership is historic as Otedola will be the first Nigerian to represent the iconic brand and the new digital ambassador for Africa. She will stand alongside fellow ambassadors including Kendall Jenner and Viola Davis, marking a significant milestone in celebrating beauty in all its forms across the African continent.

As the face of L’Oréal Paris Makeup, Otedola will headline the latest Infallible Makeup Range campaigns, showcasing her unique style and celebrating the diverse beauty of Africa.
In response to this announcement, Otedola expressed her excitement and honour, promising to be a great ambassador. She shared her personal connection with L’Oréal Paris, recalling how it was among the first beauty products she was introduced to as a young girl playing with her mother’s makeup.
Temi Otedola has grown up loving their products and deeply respecting the company’s values and vision. She resonates deeply with the L’Oréal Paris woman, who is confident, unapologetic, and always striving to make a difference in the world. She expressed her excitement to begin this beautiful journey with a brand that has proven its excellence for years.


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