The NBA logo is one of the most recognisable in professional sports. The current NBA logo was introduced in 1969 and has remained unchanged since then. It is based on a photograph of LA Lakers legend Jerry West.
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In the late 1960s, the NBA sought to create a logo that would symbolize the essence of the league. Alan Siegel, a renowned graphic designer, was tasked with designing the logo.
It is said that Siegel was inspired by a photograph of Jerry West dribbling the ball while in a defensive stance. He chose the logo based on simplicity and grace rather than fame and the accolades of the player in question.
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He used that image as a basis for the iconic silhouette that has become synonymous with the NBA.
Jerry West spent his entire NBA career with the Los Angeles Lakers from 1960 to 1974 and is highly regarded for his exceptional skills and contributions to the game. Jerry West’s remarkable career includes numerous accolades, such as being a 14-time NBA All-Star, an NBA Finals MVP, and a 10-time All-NBA First Team selection.
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