Heather Armstrong was an American blogger from Salt Lake City, Utah. She wrote under the pseudonym of Dooce. She was raised a member of the Church of Jesus Christ of Latter-day Saints in Memphis, Tennessee, and majored in English at Brigham Young University in Provo, Utah, graduating in 1997.
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She then left the church and moved to Los Angeles to work.
Image Credit: Metro Uk
Armstrong married web designer, Jon Armstrong and returned to Salt Lake City to work as a consultant and designer. Her blog started in 2001, and cost Armstrong her job the following year after her termination she continued it, focusing on her parenting struggles and eventually running ads in 2004.
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Armstrong was a music columnist and consultant for the Alpha Mom media network. She and her ex-husband ran Armstrong Media, LLC, a web design, advertising and content generation business.
In late 2009, Armstrong announced a partnership with the television network HGTV in which she would “work with HGTV’s online and on-air production teams to create innovative convergence programming for the network. Armstrong began contributing weekly content to the network’s Design Happens blog in February 2010.
Armstrong reportedly died on May 9, 2023.
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