SKIMS Campaign: What is the Skims campaign? Who is in the new Skims campaign?

Skims is an American shapewear and clothing brand.

In 2019, the company was co-founded by American media personality and businesswoman Kim Kardashian, Swedish entrepreneur Jens Grede and British businesswoman Emma Grede.

Skims deal in creating the next generation of underwear, loungewear and shapewear.

The company was valued at over $3.2 billion in January 2022.

Skims has collaborated with numerous companies including a partnership with the United States Olympics team and Fendi.

SKIMS Campaign: What is the Skims campaign?

Skims Campaign is a mode of advertising the skims brand, products and services.

It mostly takes a minimalist approach that puts whoever is appearing on the centre stage, not competing for attention with a storyline or even an elaborate backdrop. But they also allow the talent to be partners in imagining what the campaign will look like.

Who is in the new Skims campaign?

Singer and songwriter, SZA is the face of SKIMS’ latest underwear campaign.

The Grammy-winning icon was photographed by Greg Swales wearing signature picks from the solutions-oriented shapewear brand’s Fits Everybody line.

“I’m excited to be in Skims’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy,” SZA said in a statement.

For a Valentine’s Day campaign last month, the brand featured actresses Simona Tabasco and Beatrice Grannó.

Other celebrities that have also participated in Skims campaigns include Tyra Banks, Kate Moss, Candice Swanepoel, Heidi Klum, Paris Hilton, Paris Jackson, Brooke Shields, Addison Rae, La La Anthony, Juliette Lewis, Cassie, Indya Moore, Becky G and Chelsea Handler.