Swarovski crystals fade following exposure to harsh chemicals and prolonged direct sunlight. Cubic Zirconia is more durable and better than Swarovski Crystals.
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Swarovski is an Austrian company and producer of glass that creates and sells a wide range of products, including jewellery, watches, figurines, home decor, and accessories.
Swarovski is based in Wattens, Austria, and has existed as a family-owned business since 1895 when it was founded by Daniel Swarovski.
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The Swarovski company is known for its high-quality crystal products, which are usually used in fashion, jewellery, glass sculptures, miniature, rhinestones, home decor and chandeliers.
The Swarovski company is split into three major industry areas. There is the Swarovski Crystal Business which produces crystal glass, jewellery and accessories; Swarovski Optik, which produces optical instruments and Tyrolit which manufactures and supplies grinding, sawing, drilling, and dressing tools.
As of today, the Swarovski Crystal Business is one of the most profitable businesses within Swarovski. It has a global reach of approximately 3,000 stores in roughly 170 countries.
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