Why is Swarovski brand expensive? What is so special about Swarovski?

The Swarovski brand is considered an expensive brand due to its quality materials, brand reputation, handcraft, marketing and distribution as well as its limited edition and exclusive collection.

There are a few things special about Swarovski. Its crystal is considered to be of exceptional quality and clarity. The company also has a reputation for craftsmanship and its handcrafted products are unique and exclusive.

The Swarovski company is split into three major industry areas. There is the Swarovski Crystal Business which produces crystal glass, jewellery and accessories; Swarovski Optik, which produces optical instruments and Tyrolit which manufactures and supplies grinding, sawing, drilling, and dressing tools.

In partnership with electronics giant Philips, Swarovski produced the “Active-Crystals” consumer electronics range in 2007. Swarovski also collaborated with the London Design Museum in 2012.

American singer Madonna wore a Swarovski crystal dress on her Rebel Heart Tour and pop singer Rihanna also wore an entire Swarovski crystal dress in her appearance at the American Grammys.