Swarovski does not use natural diamonds in their products, however, they use “Swarovski Crystal” created by a process called “diamond simulants” or “diamond imitations”.
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Swarovski Crystals are not as durable as natural diamonds and as such, they can get scratched easily.
Swarovski’s diamonds are not real diamonds and do not have the same value as natural diamonds. They are not for investment.
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Swarovski is an Austrian company and producer of glass that creates and sells a wide range of products, including jewellery, watches, figurines, home decor, and accessories.
Swarovski is based in Wattens, Austria, and has existed as a family-owned business since 1895 when it was founded by Daniel Swarovski.
The West End musical production of Aladdin used over 2 million Swarovski crystals. Michael Jackson’s $192,000 crystal glove was also made of Swarovski crystal. Pop and R&B singer Rihanna also wore an entire Swarovski crystal dress in her appearance at the American Grammys.


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