Swarovski is ending as Swarovski’s CEO, Robert Buchbauer, believes less is more and that Swarovski has lost their focus by trying to be everything to everybody.
Advertisement
Estella Crystals and Preciosa Crystals are the perfect alternatives to Swarovski crystals. Swarovski is based in Wattens, Austria, and has existed as a family-owned business since 1895 when it was founded by Daniel Swarovski.
Advertisement
Swarovski is run by the fifth generation of family members. As of today, the Swarovski Crystal Business is one of the most profitable businesses within Swarovski. It has a global reach of approximately 3,000 stores in roughly 170 countries.
The Swarovski company’s products are sold in more than 160 countries around the world. The West End musical production of Aladdin used over 2 million Swarovski crystals. Michael Jackson’s $192,000 crystal glove was also made of Swarovski crystal.
American singer Madonna wore a Swarovski crystal dress on her Rebel Heart Tour and pop singer Rihanna also wore an entire Swarovski crystal dress in her appearance at the American Grammys.
Leave a Reply