Loewe is a Spanish luxury fashion house specializing in leather goods, clothing, perfumes, and other fashion accessories. Founded in 1846, Loewe is LVMH’s oldest luxury fashion house.
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Who is the CEO of LOEWE?
Taking the reins at the 174-year-old, LVMH-owned luxury brand in 2016 after a storied career that included nearly a decade at Celine and more than 10 years at Louis Vuitton, Pascale Lepoivre has presided over an exceptionally creative period at Madrid-based Loewe.
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Working closely with creative director Jonathan Anderson, one of the most influential forces in luxury fashion today, Lepoivre has been instrumental in expanding Loewe’s global footprint while strengthening its artistic roots and maintaining top-tier craftsmanship.
Loewe is in an interesting position. Since his arrival in 2013, creative director Jonathan Anderson has created for it a sophisticated, craft-based artful identity.
Yet while he and his exquisite work quickly achieved insider-fashion acclaim, according to the CEO, the brand “still has low awareness beyond the fashion circles,”, particularly in the United States. Among her goals: increasing awareness without sacrificing Loewe’s distinctive cerebral quirkiness.
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