How is Loewe pronounced? How do you say Loewe in German?

Loewe is a Spanish luxury fashion house specializing in leather goods, clothing, perfumes, and other fashion accessories. Founded in 1846, Loewe is LVMH’s oldest luxury fashion house.

How is Loewe pronounced?

“[We are] a Spanish brand with a German name, and in German w’s have a v sound, so despite the temptation to say it phonetically, the correct pronunciation is in fact LO-WEH-VAY”. Loewe is German for “lion”.

How do you say Loewe in German?

Loewe itself felt the need to address this on the brand’s website, in a section called “How to say our name”: “[We are] a Spanish brand with a German name, and in German w’s have a v sound, so despite the temptation to say it phonetically, the correct pronunciation is in fact LO-WEH-VAY”.

In 1905, King Alfonso XIII and Queen Victoria Eugenia bestowed Loewe the title of “Supplier to the Royal Court”. The brand’s handbags made from crocodile and iguana skin were considered the epitome of luxury and sophistication—Ernest Hemingway is said to have gifted Ava Gardner a Loewe Amazona bag. Other famous customers include Marlene Dietrich, Rita Hayworth, and Sophia Loren.