George Lois, the hard-selling, charismatic advertising man and designer died on November 18, 2022, at the age of 91. Lois’ son, photographer Luke Lois, said his father died “peacefully” Friday at his Manhattan home.
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George Lois created some of the 1960s’ most daring magazine images and popularized catchphrases and brand names like “I Want My MTV” and “Lean Cuisine.”
George Lois was among a wave of advertisers who launched the “Creative Revolution” that jolted Madison Avenue and the world beyond in the late 1950s and early 1960s.
He was arrogant and provocative, ready and willing to offend, and a master of finding just the right image or words to capture or create a moment.
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His Esquire magazine covers, which featured Muhammad Ali as the martyr Saint Sebastian and Andy Warhol sinking in a sea of Campbell’s tomato soup, defined the hyper spirit of the 1960s in the same way that Norman Rockwell’s idealized drawings for the Saturday Evening Post did.
Lois is the only person to have been inducted into all of the following; The Art Directors Hall of Fame, The One Club Creative Hall of Fame.
He is also in the American Advertising Federation Hall of Fame. He and other notable advertising alumni of his era are the subject of the movie Art & Copy.


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