How does Emma Chamberlain have so much money?

Emma Chamberlain is an American vlogger and social media personality who has amassed a fortune of $12 million.

Since starting her social media career in 2017, she’s amassed a massive following for her vlog and other projects, and she’s parlayed her social media success into a variety of other endeavors.

According to SocialBlade, a social media analytics firm, her videos alone earn her at least $120,000 per year, and possibly as much as $2 million.

Another revenue stream comes from sponsorship agreements with Hollister and Louis Vuitton.

She also makes a good living from sponsored Instagram posts, thanks to her unusually high reported 25% engagement rate, which has made her an appealing target for advertisers like Calvin Klein.

Then there’s the money she makes from her personal lifestyle brand and clothing line, which has the added benefit of being advertised on her various social media channels.