What is a TikTok challenge?

TikTok Challenges are campaigns (or trends) that invite people to create their own videos based on performing specific tasks.

Hashtags make these trends and the content created for them more visible and easier to find. Although some TikTok challenges are totally organic, others represent branded promotions.

There are two types of challenges;

• Branded challenges are challenge-based campaigns by a brand. Typically, brands partner with creators to promote these types of challenges to drive awareness for both the promotion’s hashtags and the challenge itself.
• Community challenges are also totally organic, usually stemming from a viral trend or question that’s been buzzing on Tik Tok. These challenges are not tied to a specific brand or product.