How will LIV Golf make money? Where does the money come from for LIV Golf?

LIV Golf is a professional golf tour, financed by the PIF. The name LIV is a reference to the Roman numeral for 54, the score if every hole on a par-72 course were birdied and the number of holes to be played at LIV events.

There are 12 teams that are a part of the LIV Golf tour, and they will remain in place throughout the season. The only thing that will change is the players playing for each squad.

How will LIV Golf make money?

LIV Golf has bonuses of its own, including $18 million for its regular-season individual champion from a pool of $30 million.

The average golfer in LIV Golf’s London event will make $521,000, more than the fifth-place finisher of the 2021 U.S. Open.

That’s in part due to the smaller lineup of players, but at the Open, players who made the cut and finished outside the top 48 combined to make $590,000, a small percentage of the overall purse.

Where does the money come from for LIV Golf?

LIV is funded by Saudi Arabia’s sovereign wealth fund, and critics allege the country is using golf to boost its global image (aka “sports washing”).

The Public Investment Fund (PIF), the sovereign wealth investment fund of Saudi Arabia and one of the largest in the world, has backed and is financing LIV Golf Investments, the parent company of LIV Golf.