Pete, Ben Van Leeuwen, and Laura O’Neill are the richest food truck owners. They decided to try making ice cream in their Brooklyn apartment a decade ago, their idea was simple: Reinvent the ice cream truck with great tasting ingredients.
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Van Leeuwen started selling its ice cream out of a truck in SoHo in 2008. Now, it offers nationwide shipping and supplies 3,000 groceries stores.
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Food trucks like Van Leeuwen Ice Cream have seen exponential growth in the past five years. Data from IBIS World shows revenue growth of 7.6% to nearly $870 million from 2011 through 2016, with some 4,000 food trucks nationwide.
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How do you pronounce van Leeuwen?
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