Is Hollister and Abercrombie the same company?

Abercrombie & Fitch Company owns Hollister Co. It owns and operates a global clothes retail shop business. Although Abercrombie is a smaller subsidiary of A&F, it was formed slightly earlier, in 1998, than its bigger sister, Hollister, which has been in business since 2000.

According to Difference Between, Hollister focuses on slightly older teenagers (think 14 to 18), with their official site stating that the brand “epitomises the liberated and carefree attitude of the unending California summer for the teen market.”

Abercrombie, or Abercrombie Kids, skews younger, attempting to capture the imaginations of children and teenagers aged 5 to 14. The brand’s mission statement is to showcase “the wide-eyed wonder of childhood.”

Both brands’ marketing is distinct because they are aimed at very different age groups.