Why Does Arsenal Have Visit Rwanda?

Visit Rwanda is Arsenal Football Club’s official Tourism Partner and its first shirt sleeve partner.

The Visit Rwanda logo features on the left sleeve of all AFC teams for the duration of the exciting, three-year partnership.

The Arsenal shirt is seen 35 million times a day globally and AFC is one of the most watched teams around the world, enabling Visit Rwanda to be seen in football-loving nations around the world and helping its drive to be an even more successful tourism and investment destination.

Emblazoned on shirtsleeves, on training equipment and, during home matches, on the advertising boards surrounding the pitch.

This is the exposure that a £10million-per-year sponsorship agreement guarantees the Rwandan government with football’s wealthiest clubs to promote their tourist board’s message: ‘Visit Rwanda’.

Arsenal and RDB initially teamed up back in 2018 with Visit Rwanda becoming the Gunners’ official tourism partner, as well as the club’s first sleeve sponsor.