Paris Saint-Germain Football Club commonly referred to as Paris Saint-Germain, Paris, Paris SG or simply PSG is a professional football club based in Paris, France. They compete in Ligue 1, the top division of French football.
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Does PSG have Visit Rwanda?
The PSG deal aims at promoting the visibility of Rwandan brands and tourism.
Sports enthusiasts and branding enthusiasts say that the club’s latest signing which enjoys a massive global following is a great addition to the ongoing efforts to promote the country as a tourist destination.
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Image Credit: Africa Tembelea
Today, Visit Rwanda and Paris Saint-Germain launched a new campaign to showcase Rwanda’s breathtaking tourism attractions and iconic sporting and events facilities, and to invite the world to visit Rwanda.
How much is Rwanda paying PSG?
Rwanda’s Development Board has agreed on a sponsorship deal with the French club to promote its tourism industry on the kit of its women’s team as well through stadium branding.
The three-year deal is valued between $9 million and $11 million, Reuters reports.
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