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Why Starbucks Ousted Laxman Narasimhan as CEO After Just 16 Months

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Laxman Narasimhan is an Indian-American business leader known for his role as the former CEO of Starbucks. Born on May 15, 1967, in Pune, India, Narasimhan has had a successful career in the corporate world, leading major companies like Starbucks and Reckitt.

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Starbucks recently made headlines with the sudden ousting of Laxman Narasimhan as CEO after just 16 months in the role. The coffee giant announced that Brian Niccol, the former CEO of Chipotle, would take over the position. This change comes amid growing concerns about Starbucks’ performance and pressure from investors.

Laxman Narasimhan/ Image Credits: The New York Times

Narasimhan’s departure was effective immediately, and he also stepped down from the Starbucks board. His tenure began in 2023, but the company has been facing significant challenges, including a decline in sales and a disappointing earnings report in April.

These issues led to Narasimhan promising a reset for the company, which has struggled with weak consumer sentiment and difficult market conditions, particularly in China.

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Starbucks has been under pressure from activist investors, including Elliott Investment Management, who have been advocating for improvements in the company’s operations and share price.

Analysts noted that dissatisfaction with Narasimhan’s leadership was growing, particularly regarding the store experience and a lack of innovation in product offerings.

Laxman Narasimhan/ Image Credits: CNN

Brian Niccol, who will assume his new role on September 9, is recognized for his successful track record at Chipotle, where he drove significant growth and innovation. Starbucks’ board chair, Mellody Hobson, expressed confidence in Niccol’s ability to lead the company through its current challenges.

Narasimhan’s exit adds to a trend of CEO departures in the U.S., with many leaders being replaced amid changing market dynamics. Starbucks’ leadership transition reflects the urgent need for a fresh approach to revitalize the brand and improve its performance.


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