Bisa Kdei highlights promoters’ persistent undermining of artistes’ efforts

Ghanaian Highlife artist Bisa Kdei has expressed that certain promoters’ negative perspectives towards the industry have impeded the progress of Ghanaian music, particularly on the global stage.

He argues that it’s unjust to disregard the quality of Ghanaian music while overlooking the artists’ commitment to perfecting their craft.

During an interview on Accra FM with Nana Romeo, Bisa emphasized that Ghana failed to capitalize on the numerous opportunities presented by the Year of Return initiative to promote its music.

“During recent Year of Return events, I felt we didn’t utilize them effectively. There were instances where international visitors came to experience Ghanaian music but ended up being exposed to other genres instead,” he stated.

Bisa Kdei further emphasized that the progress of the music industry has been hindered by the negative actions of certain promoters, resulting in investors being hesitant to provide support.

“Some promoters claim that no Ghanaian artist can fill the O2 Arena, continuously undermining the efforts of Ghanaian artists. Let’s highlight the positives to inspire others to excel. No one should disparage our music because some foreign artists even come to Ghana to learn,” Bisa added.