AT&T is one of the leading telecommunications companies in the United States, offering a wide range of services including wireless communication, broadband, and pay TV. The number of AT&T customers varies depending on the type of service, but the wireless segment is a significant part of its customer base.
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As of the first quarter of 2023, AT&T serviced 222.84 million wireless subscribers and connections. This marked a period of strong growth since the first quarter of 2022. The wireless subscriber count has been steadily growing over the last decade and it has more than tripled since 2007.

AT&T’s wireless subscribers can be divided into three separate subscription type groups: postpaid, prepaid, and reseller. The largest group by far is the postpaid group. The prepaid model has been steadily increasing over the last nine years, while reseller subscriptions have been losing traction since 2016.
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Each of these subscribers generates a certain amount of revenue. In the fourth quarter of 2021, the company’s wireless ARPU (average revenue per user) was nearly 49 U.S. dollars for its postpaid service and 54.06 U.S. dollars for its phone-only postpaid service. AT&T also has one of the lowest monthly churn rates on the U.S. market. This means that the average percentage of people that ended their subscription with the company is low.
In conclusion, AT&T has a substantial customer base in the United States, particularly in the wireless segment. The company’s ability to retain and grow its customer base is a testament to its strong market position and the quality of its services.


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