What are the six shades of greenwashing?

Greenwashing, also called green sheen, is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization’s products, aims, and policies are environmentally friendly.

What are the six shades of greenwashing?

1. Greencrowding
   Greencrowding means hiding in a group to avoid getting noticed. It’s like safety in numbers.
2. Greenlighting
   Greenlighting happens when a company promotes one small environmentally friendly aspect of their business or product in their communication, like advertisements, to divert attention from other activities that harm the environment.
3. Greenshifting
   Greenshifting is when companies suggest that it’s the consumer’s fault for environmental problems and try to blame them. They use public messaging, preferring to focus on “consumers,” “demand,” and “energy efficiency,” indirectly shifting the blame elsewhere.
4. Greenlabelling
   Green labeling is when companies say their product is eco-friendly or sustainable, but when you look closer, their claims aren’t completely true. Brands are using misleading labels to manipulate citizens’ impressions of their products or services.
5. Greenrinsing
   Greenrinsing is when a company keeps changing its environmental goals before actually achieving them…