Who was William Post? Inventor of Pop-Tarts Dead at 96

William “Bill” Post, the acclaimed creator of Pop-Tarts, passed away on February 10 in Grand Rapids, Michigan, at the age of 96.

Born to Dutch immigrants, Post served as the plant manager of Keebler Company in the early 1960s. During this time, executives from Kellogg’s approached him with an innovative concept: a shelf-stable toaster pastry.

“Bill is often credited with ‘inventing’ the Pop-Tart,” reads Post’s obituary, reflecting on his pivotal role in its creation.

Kellanova, the parent company of Pop-Tarts, expressed deep sorrow over Post’s passing. In an email statement to USA TODAY, they acknowledged his significant contribution to the iconic brand.

“Bill played a crucial role in co-creating the iconic Pop-Tarts brand, and we are grateful for his enduring legacy and contributions to our company,” said Kellanova.

The genesis of Pop-Tarts dates back to 1963 when Kellogg chairman William E. LaMothe envisioned a portable, toaster-ready breakfast option. Originally conceived as a toast and jam pastry named “Fruit Scone,” the product underwent a transformation inspired by the Pop Culture movement of the era, leading to its iconic moniker, “Pop-Tarts.”