Bob’s Red Mill, a household name in wholesome foods, is synonymous with the vision and dedication of its founder, Bob Moore.
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On February 10, 2024, at the age of 94, Bob Moore passed away, leaving behind a legacy that transcends the confines of a brand.
In the 1960s, driven by his wife’s yearning for nutritious food, Bob embarked on a journey to understand stone milling, laying the foundation for what would become Bob’s Red Mill in 1978. More than just a name, Bob personified the brand’s ethos.
Bob Moore was a pioneer, introducing stone-ground flours and grains when natural foods were not in vogue. His commitment to quality was unwavering.
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Photo via Whole Foods Market
As an innovator, he expanded the product line, embracing organic options and accommodating diverse dietary preferences.
Beyond business, Bob was a philanthropist, investing in community initiatives that mirrored his values. In 2010, he took a revolutionary step, transferring ownership to employees through an Employee Stock Ownership Plan (ESOP), cementing their role in the company’s triumphs.
Though Bob is no longer among us, his legacy thrives. Bob’s Red Mill, a beacon of quality, innovation, and social responsibility, remains true to the principles Bob instilled.
In every bag of flour or grain, the spirit of Bob Moore lives on, a testament to a man who reshaped perceptions of wholesome living.


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