Berrada is the chief football operations officer at City Football Group (CFG) which owns Manchester City and 12 other clubs around the world.
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Berrada established himself at the reigning Premier League and Champions League holders, United’s fierce rivals, as the club’s commercial director. He then took over as chief operating officer before becoming the chief football operations officer.
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He joined City in 2011, serving as head of international business development, director of partnership sales, and then senior vice president group commercial director, before becoming the club’s chief operating officer in 2016.
In 2020, he was promoted to a senior role at City Football Group.
As with many other senior officials at City — including manager Pep Guardiola — Berrada spent several years working at Barcelona during a very successful period for the club, though he is French-Moroccan rather than Catalan.
Berrada was identified and pursued by INEOS but with endorsement from the Glazer family, who still own the majority of the club, in what was ultimately a joint decision.
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