Has Fruit Stripe Gum discontinued? Why was Fruit Stripe Gum discontinued?

Fruit Stripe may have been best known for its oversized packs of spectral-striped gum sticks, each bearing a distinct fruit flavor that typically faded away quickly upon chewing.

Has Fruit Stripe Gum been discontinued?

Fruit Stripe Gum, known for its bold colors and zebra mascot, is being discontinued after 50 years on the market. “We are sad to announce that Fruit Stripe Gum has been discontinued by the manufacturer. We are disappointed too,” OldTimeCandy, a seller of “retro” candy, wrote on its website.

Why was Fruit Stripe Gum discontinued?

“The decision to sunset this product was not taken lightly, and we considered many factors before coming to this decision, including consumer preferences, and purchasing patterns,” Ferrara Candy said. Don’t miss your weekly dose of packaging intelligence and news with ProFood World’s e-newsletter.

The iconic gum, which has been sold since the 1960s, came in five flavors: Wet n’ Wild Melon, Cherry, Lemon, Orange and Peach. Each pack came with a temporary tattoo of its mascot, Yipes the Zebra.